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THE MAGIC OF SOCIAL MEDIA: THE BEST TOOL TO DAILY PERSUADING CONSUMERS WORLDWIDE THROUGH VALUABLE, MEANINGFUL AND INSIGHTFUL CONTENT

Nowadays, the number of brands we are unfamiliar with are countless. Indeed, there are thousands and thousands of brands introducing themselves into the market place trying their best to create a unique selling proposition. Due to the ever-evolving increase of digital along with its multiple social media platforms can be perceived as a drawback because too many brands compete for the same products or services so standing out has become extremely tough and requires elaborating new adaptive and consistent strategies. Yet, the world of digital can be regarded as a huge advantage. Indeed, since that marketers can reach people anywhere at any time through a multitude of available channels, they can implement a plan of actions to build brand awareness by regularly creating and posting content. Doing so will not merely enable them to maximize their reach and increase their conversions rate, but most importantly to build a valuable and durable relationship with each customer by customizing each message. The better marketers get to know them, the more likely customers will develop an interest in learning about their brand. Nevertheless, even though the world of digital has created infinite opportunities to reach out to new clients around the clock, the 4 basic functions of marketing which are to inform, convince, persuade and connect have not changed over time and have remained pretty consistent. Thus, in order to efficiently reach your goal, this is fundamental to understand some of the most useful persuasions techniques because you need to persuade customers to purchase from you and not from others. Therefore, in today’s post, we’ll go over 6 persuasive techniques that are imperative to apply when trying to implant’s one’s brand. Let’s get started.

Psychological Innovation

This is a fact, social media allows marketers to effectively communicate to their target audience which doubtlessly enhances persuasion.

When trying to promote a product or a service, you can increase the likelihood of attracting customers by implementing psychological innovation.

The more you use psychology, the more you will create emotions within people’s minds, the more they will be interested in what you have to offer.

 Through content creation, you can solve a problem by using psychology innovation.

To give you an example, have you ever walked into a clothing store and saw a dress that was worth 49.99 dollars? Did you tell yourself: Oh, let me purchase it because it doesn’t cost 50 dollars? Were you more willing to purchase this dress because you saw the number 49? Marketers are trying to solve your problem by making you understand that they feel concerned. They have probably been in the same situation where they didn’t want to purchase an item but the price made them change their mind. They are just using the same strategy to persuade as many customers as possible.

Consistency

When trying to raise awareness, this is critical to be consistent with your posts. The more you post, the more you will capture the attention of your target audience. If you only post once in a while, your target audience will most likely not pay attention to your content but if they start seeing it every day, they will be more and more aware which may develop an interest to find out about what is your brand about and how this would be helpful for them.

Let me take the example of Clemence&Margaux, my sunglasses brand.

I post some content every single day in order to draw the attention of my current target audience while trying to attract new people and increase the engagement rate.

Reciprocity

Reciprocity can be described as the process of giving and receiving in return. As a matter of fact, the more you give, the more people will feel obligated to reciprocate. For instance, let’s assume that you just started your swimsuit line.

You decided to organize a giveaway in order to raise awareness, attract consumers and increase your engagement rate. If you made the decision to offer a swimsuit at the end of that giveaway, people will feel grateful and appreciated so they might express their gratitude by interacting with your content.

Social proof

If many people are satisfied with your products, that will definitely help you sell more. For example, if you daily promote some of your swimsuits on well known social media platforms such as Facebook Instagram or Tiktok, people may end up purchasing from you. Your products may have solved their problem, satisfied their need and they decide to post some pictures of them wearing one of your swimsuit on their social media pplatforms. If some people start seeing some of your products on some platforms other than your website or your any other platform that belongs to you, they may start to think that your products will match their expectations and that this is your brand that they need to purchase.

Liking

Prior to promoting your products, this is critical to fully know your target audience as well as their behavior or interests. This will allow you to create some pieces of content that they will most likely appreciate and engage with. People like to see content that somehow looks like them. For instance, if your target audience likes posting pictures about themselves and can be described as extraverted, feel free to find some models and take pictures outside at the beach for instance. Keep in mind that adapting to your target audience’s expectations is the key to be successful in promoting your brand especially on social media.

Scarcity

Last but not least, this is paramount to create scarcity. The more scarcity is emphasized, the more likely people will be attracted, the more this will increase your conversions rate. For instance, if you post a picture of one of your swimsuit, feel free to include that only one color or only one size left. If people love your products, they will feel pressured to purchase them before anything left. In addition, if you say that only one color or one size left, people may think that people are satisfied with your products which may increase the desire to purchase from you.

As you can notice, there are many ways to persuade people, especially in our today’s exclusive digital world. The ever-evolving evolution of social media has brought many great opportunities for brands to be noticeable. Keep in mind that our world is filled with thousands of new brands so the more you use persuasive techniques, the more likely you will attract people you want to attract and reach your goal. Nonetheless, even though social media is a great tool to reach out to new clients, you can meet some hardships since there are millions of people online and a countless number of brands trying to do the exact same thing as you. Keep up the good work you’ll get through it. Never lose track of what your end goal is and you’ll certainly find your unique way to make it happen. For more information, feel free to visit my respective pages which are as follows: Instagram: @clemroney, Instagram of my brand: @clemencemargaux and my website: www.clemroney.com. If you have any questions or concerns, feel free to message me, I’ll be pleased to answer you at my earliest convenience.

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